Video News Releases
Chrissy Teigen – Amope Sizzle Reel
Chrissy Teigen, fresh off of celebrating John Legend’s Oscar win, hosted an event for Amope, at Grand Central Station in the heart of the big apple. There may have been an epic snowstorm outside but the event was the hottest in town. We were tasked with creating a sizzle reel to show the amazing work that Golin PR did in setting up and promoting the event. In the first 24 hours, they garnered over 220,000 impressions!
3D Artist Charles Fazzino
Charles Fazzino is a world renowned 3D pop artist. He is the official artist of the Super Bowl, Olympics, and MLB and NHL All-Star Games.
He also has created luggage and other goods using his eye-catching artwork. This media sizzle reel was used to give an overview of the impact of his artwork and the TV media coverage he has gained over the years.
This video has been displayed at gallery openings, corporate events and on his website.
TNT/NBA Image Campaign 2003
This video news release captured behind the scenes footage of the Let the Truth Be Told TNT/NBA commercials directed by Spike Lee, which were part of TNT’s image campaign promoting their NBA telecasts and featured NBA superstars Shaquille O’Neal, Jason Kidd, Ben Wallace and LeBron James, and TNT’s Emmy-award winning studio team of Ernie Johnson, Kenny Smith, Charles Barkley and Magic Johnson.
The commercials parody well-known nursery rhymes in an elaborate “school play” setting. Each commercial ended with children telling the NBA players the brutal, yet humorous truth about their games.
The VNR captured funny off-camera interaction on the set between the kids and the NBA stars, TNT personalities and Spike Lee. The VNR was incredibly successful and was aired in many of the nation’s top markets and several national outlets as well.
STN 2000 (Southern Turf Nurseries)
Southern Turf Nurseries wanted to publicize their revolutionary grass, STN 2000, which was the first to support the riggers of an NFL game in a domed stadium.
Southern Turf Nurseries hired T-LINE TV and Tupelo Honey Productions to produce a Video News Release to publicize the event and the background including their inventing, growing, and laying the first natural turf field for an indoor National Football League game.
Brett Favre told our camera that if he was playing on Astroturf, that was the usual field inside the Super Dome, he might have suffered an injury during the game between the New Orleans Saints and Green Bay Packers.
STN 2000 was a success and so the Video News Release that we produced pitched, up-linked and tracked. The STN 2000 VNR received over 150 hits including airing nationally on ESPN, CNN, and Fox News Channel. It aired on local stations from coast to coast including both the New York and Los Angeles markets.
During the Goodwill Games we produced four separate VNRs for Swatch.
Pro Volleyball player Karch Kiraly ran a clinic for kids, Michael Johnson launched his own Swatch watch, we shot the triathlon and produced a VNR covering all three events starting with the swimming, biking and ending in Central Park with the run.
The last VNR covered the international Swatch convention.
Dalichi Pharmaceutical Company
Daiichi is one of the largest pharmaceutical companies in Japan. They launched their first product in the Unites Sates under the Daiichi name.
The product, Floxin Otic, is the first topical eardrop to receive FDA approval in over two decades. T-LINE TV produced, pitched, uplinked and tracked the video news release. The VNR aired in 5 of top 10 markets.
Girl Scouts of America
The Girl Scouts with an eye on the end of the Millennium launched their new program entitled, Girl Sport 2000.
It started on New Year’s morning 1999 in four cities around the country. Everyday in 1999 girl scouts troops around the country participated in sporting events.
The VNR captured the events in all four cities, San Francisco, New York, St. Louis and Miami and edited it into one package in New York and uplinked the VNR that same afternoon.